Benefits of hosting a charger
Be part of the future
Electric Vehicles are the future of the automotive industry and manufacturers are investing hundreds of millions of pounds to bring EVs to market. Small and medium cars from major car companies are expected in the next few years starting with Mitsubishi iMiEV this year and Renault, Ford, Citroen, Nissan and Peugeot planning new models by 2012. Charging points will be a major part of our transport infrastructure in the future and this is the opportunity to gain funding and support to be at the forefront of a developing technology. In the coming years, businesses will be expected to provide charging points for employees and visitors.
Once the case has been categorically provided for electric vehicles, it is unlikely that public funding will be available for the installation of charging points.
Funding and Publicity
One North East is responsible for promoting the charging network and all hosts of charging points will be promoted through an interactive map of the infrastructure available to all electric vehicle owners. All charging points will be promoted through an online journey planner through the Charge your Car public website. There will also be an opportunity to be involved in publicity for the project as it progresses.
Commercial Benefits
The environmental benefits of this technology are well reported but there are also commercial opportunities. As a result of intelligent investment in the North East by both the public and private sector over the last ten years, the region has developed a reputation as a hub for green technology. Being involved in this project will underline your organisation’s green credentials and mark you out as being progressive to businesses and prospective employees alike. Research has been undertaken into the type of consumers who would be likely to purchase an Electric vehicle. Early adopters are likely to be from the MOSAIC category Symbols of Success, giving hosts access to this particular group of people.
The Club network
All hosts will also automatically become part of the North East Club network and will be kept up to date with news of the Electric vehicle market and the project itself. Each host will also be provided with data and information taken from the chargers. This will include regular reports on usage patterns as well as information on energy consumption, parking times and visit time statistics.
