Customers are the most important factor in your business’ growth and for your
online
shop to succeed, you need to consider how you want them to shop. For example,
do you want your customers to browse online and then visit you in person to
purchase, or would you prefer the whole process to be managed over the
internet?
Do you want to be paid by cheque in the post, or automatically through the
website?
You will need clear answers to these questions before you begin, and you will
need to consider what payment methods your target audience prefer. For example,
older people tend to be more resistant to online transactions and might prefer
to visit the shop or pay by cheque.
